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Survey Methodology:

Dillman, Don A., Jolene D. Smyth, and Leah M. Christian. 2009. Internet,
Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third
Edition. New York: John Wiley & Sons.

Groves, Robert M., Floyd J. Fowler, Mick P. Couper, James M.
Lepkowski, Eleanor Singer, and Roger Tourangeau. 2004. Survey
Methodology. Hoboken, New Jersey: Wiley.

Journal of Survey Research Methodology (surveymethods.org),
http://w4.ub.uni-konstanz.de/srm/
Training Interviewers:
http://www.cdc.gov/brfss/training/interviewer/index.htm
Usability Guidelines for Web Design:
http://www.usability.gov/guidelines/guidelines_book.pdf
Writing Good Questions

Aday, Lu A. and Llewellyn J. Cornelius. 2006. Designing and Conducting
Health Surveys: A Comprehensive Guide, 3rd Edition. New York: Wiley.

Fowler Jr., Floyd J. and Carol Cosenza. 2008. "Writing Effective
Questions." Pp. 136-60 in International Handbook of Survey
Methodology, edited by Edith D. de Leeuw, Joop J. Hox, and Don A.
Dillman. Lawrence Erlbaum.

Schaeffer, Nora Cate and Stanley Presser. 2003.
“The Science of Asking
Questions.”
Annual Review of Sociology, Vol. 29: 65-88
http://www.annualreviews.org/eprint/rU4UOoizjrXROhijkRIS/full/10.1146/annure
v.soc.29.110702.110112