page19
S
URVEY
G
UIDE
19
R
EFERENCES AND
A
DDITIONAL
R
ESOURCES
W
ORKS
C
ITED
Couper, Mick P. 2008. Designing Effective Web Surveys. Cambridge:
Cambridge University Press.
"Customer Satisfaction Surveys: Maximizing Survey Responses."
CustomInsight. Web. <custominsight.com>; 24 Nov. 2010.
Fowler FJ. Survey Research Methods. 3rd ed. Thousand Oaks, CA: Sage
Publications; 2002.
Frehill, Lisa; Elena Batista; Sheila Edwards-Lange; Cecily Jeser-Cannavale; Jan
Malley; Jennifer Sheridan; Kim Sullivan; and Helena Sviglin.
“So You Want to
Run a Climate Survey?!”
(pp. 29-35) Using Program Evaluation to Ensure the
Success of Your ADVANCE Program. May 2006.
http://wiseli.engr.wisc.edu/docs/Report_Toolkit2_2006.pdf
Odom, John G. "Validation of Techniques Utilized to Maximize Survey
Response Rates." Tech. ERIC document reproduction service no. ED169966.
Education Resource Information Center. Web. <
http://eric.ed.gov
>. (09 April 1979).
A
DDITIONAL
R
ESOURCES
Department Climate Surveys:
http://wiseli.engr.wisc.edu/climate.php
IRB Contacts: University of Wisconsin-Madison Graduate School,
http://grad.wisc.edu/research/hrpp/irblinks.html
Online Survey Tools:

UW-Madison Survey Hosting Service,
http://survey.wisc.edu/

ThemeSeekr,
http://themeseekr.com
Question Comprehensibility Testing:
http://mnemosyne.csl.psyc.memphis.edu/QUAID/quaidindex.html
Reference Materials List: Compiled by Nora Cate Schaeffer, UW Survey Center,
http://www.ssc.wisc.edu/cde/faculty/schaeffe.htm
Response Rates: Standard Definitions, American Association for Public Opinion
Research,
http://www.aapor.org/Standard_Definitions/1818.htm