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S
URVEY
G
UIDE
3
C
ONTENTS
Contents ............................................................................................................... 3
Survey Basics ....................................................................................................... 4
Design the Survey Process .................................................................................. 4
What are the goals? .......................................................................................... 4
What is the target population? .......................................................................... 5
What is the timing?............................................................................................ 5
What mode will be used? .................................................................................. 5
Develop Questions ............................................................................................... 6
Reliability ........................................................................................................... 6
Validity............................................................................................................... 6
Tips for Writing Good Questions ....................................................................... 7
Response Format ............................................................................................ 10
Design of Self-Administered Questionnaires .................................................. 11
Checklist for Effective Questionnaires ............................................................ 12
Test and Train .................................................................................................... 12
Collect Data ........................................................................................................ 14
Response Rate ............................................................................................... 14
Follow-up Procedures ..................................................................................... 14
Web Survey Challenges .................................................................................. 15
Analyze Data ...................................................................................................... 15
Coding and Analyzing Data ............................................................................ 15
Drawing Conclusions ...................................................................................... 16
Additional Considerations ................................................................................... 16
Human Subjects Protection............................................................................. 16
A Word About Climate Surveys....................................................................... 17
Getting Help with Your Survey ........................................................................... 17
Terminology ........................................................................................................ 18
References and Additional Resources ............................................................... 19
Works Cited ..................................................................................................... 19
Additional Resources ...................................................................................... 19