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S
URVEY
G
UIDE
OFFICE OF QUALITY IMPROVEMENT
S
URVEY
F
UNDAMENTALS
This guide describes in non-technical terms the underlying principles of good survey
design and implementation. Clear, simple explanations lead the reader through
methodology
and
logistics
decisions,
writing
effective
questions,
and
drawing
conclusions from the results. The guide also provides tips for maximizing the
response rate as well as an overview of human subject rules.
The material presented here is based on short courses presented by staff of the
University of Wisconsin Survey Center in 2008
in honor of the UWSC’s 25
th
anniversary.
The
course
materials
were
developed
by
Nora
Cate
Schaeffer,
Jennifer Dykema, Kelly Elver, and John Stevenson. Nancy Thayer-Hart compiled
this guide based on those courses, supplemented with additional material.
Version 2.0, December 2010
Copyright
2010 University of Wisconsin System Board of Regents
Contributors:
Nancy Thayer-Hart, Office of Quality Improvement
Jennifer Dykema, Kelly Elver, Nora Cate Schaeffer, John Stevenson, University of Wisconsin Survey Center
For additional information contact:
Office of Quality Improvement
Room 199 Bascom Hall, 500 Lincoln Drive
Madison, WI 53706-1380
608-262-6843
FAX: 608-262-9330
quality@oqi.wisc.edu
http://www.quality.wisc.edu
University of Wisconsin Survey Center
1800 University Avenue
Madison, Wisconsin 53726
608-262-9032
FAX: 608-262-8432
stevenso@ssc.wisc.edu
http://www.uwsc.wisc.edu