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Content Planning - Order Tracker - Printable

Download and customize a free Content Planning Order Tracker Printable Excel template. Perfect for business, legal, and personal use. Editable and ready to boost your productivity.

Order ID Client Name Content Type Topic Due Date Status Assigned To Notes

Printable Content Planning Order Tracker Excel Template

This comprehensive Printable Content Planning Order Tracker Excel template is designed for content marketers, digital agencies, social media managers, and freelance creators who need a streamlined yet robust system to plan, track, and manage their content production workflows—all optimized for printing. This template integrates the strategic needs of Content Planning with the operational precision of an Order Tracker, delivering a clean, professional, and fully printable document structure that ensures accountability, deadlines are met, and team collaboration remains efficient—even in offline environments.

SHEET NAMES

  • Dashboard – A visual summary of content status by category and deadline urgency.
  • Content Orders – The central tracking table where all content requests are logged, assigned, and monitored.
  • Publishing Calendar – A monthly grid view for visualizing publication dates across platforms.
  • Status Key – A reference sheet defining color codes and status meanings for easy interpretation.
  • Print_View – A formatted, printer-optimized version of the Content Orders sheet with margins, headers, and footers pre-configured.

TABLE STRUCTURES & COLUMNS

The core table is located in the Content Orders sheet and includes the following columns:

Text
Main SEO keywords or campaign theme for alignment.
Text
Primary audience segment (e.g., Millennials, B2B Decision Makers).
Date
Deadline for completion of the content.
Date
Planned publication date on platform(s).
Text (Dropdown)
Name of the content creator/editor responsible.
Dropdown (Not Started, In Progress, Review, Approved, Published)
Status indicator with automatic color coding.
Text
Where content will be published (e.g., LinkedIn, Blog, Instagram).
Text
Additional instructions or reference links.
Number (Formula)
Dynamically calculated days remaining until due date.
Text (Auto-calculated)
Based on urgency: High, Medium, Low.
Column Data Type Description
A: Order IDText (Auto-generated)Unique identifier in format C-YYYYMMDD-001.
B: Requested ByTextName or department submitting the content request.
C: Content TypeDropdown (Blog, Video, Social Post, Email, Podcast)Type of content being produced.
D: Topic TitleTextDescriptive title of the content piece.
E: Keywords/Theme
F: Target Audience
G: Due Date
H: Publish Date
I: Assigned To
J: Status
K: Platform(s)
L: Notes
M: Days Until Due
N: Priority Level

FORMULAS REQUIRED

  • In column M (Days Until Due): =IF(G2="", "", G2-TODAY()) — Calculates remaining days, blank if no date set.
  • In column N (Priority Level): =IF(M2<=3,"High",IF(M2<=7,"Medium","Low")) — Auto-assesses urgency based on days left.
  • In column A (Order ID): Uses a custom macro or manual entry formula: "C-"&TEXT(TODAY(),"YYYYMMDD")&"-"&TEXT(COUNTA(A:A)+1,"000") — Ensures sequential, date-based IDs.
  • In the Dashboard: Use SUMIFS to count total orders per status and PERCENTAGE formulas to show completion rate: =COUNTIF(Content_Orders!J:J,"Published")/COUNTA(Content_Orders!J:J)

CONDITIONAL FORMATTING

  • Status Column (J):
    • Not Started → Gray (#D3D3D3)
    • In Progress → Yellow (#FFF9C4)
    • Review → Orange (#FFCC80)
    • Approved → Light Green (#C8E6C9)
    • Published → Dark Green (#4CAF50) with white text
  • Days Until Due (M):
    • Less than 3 days → Red background with bold text
    • 3–7 days → Yellow background
    • More than 7 days → No formatting
  • Publish Date (H): Highlight if past today’s date and status is not “Published” → Red border.

INSTRUCTIONS FOR THE USER

  1. Begin by populating the Content Orders sheet with your content requests. Use dropdowns for consistent data entry.
  2. Update the Status column daily to reflect progress. The Dashboard and conditional formatting will auto-update.
  3. Use the Publishing Calendar sheet to visualize your monthly publication schedule—drag and drop dates as needed.
  4. For printing, always use the Print_View sheet. It includes page breaks, a header with your logo/team name, footer with “Confidential – Content Planning Order Tracker”, and optimized font sizing (10pt Calibri).
  5. Do not delete rows in the Content Orders sheet—instead, mark as “Published” or archive by filtering.
  6. Refresh the Dashboard daily to monitor bottlenecks. Use filters to sort by priority, assignee, or content type.

EXAMPLE ROWS

Approved <Review
C-20240615-047 Marketing Team Blog How to Optimize Your LinkedIn Profile in 2024 LinkedIn optimization, career growth, personal branding B2B Professionals, Age 28–45 6/25/2024 7/1/2024 Sarah Chen Blog, LinkedIn Article Include stats from HubSpot’s 2024 report. 10 Medium
C-20240618-048 Sales Team Instagram Reel 3 Quick Tips for Closing Deals Faster sales tips, closing techniques, B2B sales SMB Owners, Sales Reps6/20/2024 6/19/2024 Jamal Rivera Instagram, TikTok Use client testimonial video clips. -1 High

RECOMMENDED CHARTS & DASHBOARDS

The Dashboard sheet includes:

  • Pie Chart: Distribution of Content Types (Blog vs. Video vs. Social). Helps balance content mix.
  • Bar Chart: Number of Tasks by Status—visualizes workflow bottlenecks.
  • Gantt-style Timeline: Horizontal bars showing Due Dates vs. Publish Dates to track alignment between creation and distribution timelines.
  • KPI Cards: Total Orders, Published This Month, Average Days to Complete (calculated via AVERAGEIF).

This Printable Content Planning Order Tracker is not merely a spreadsheet—it’s a strategic asset. It transforms abstract content calendars into tangible, actionable workflows that survive printouts, team huddles, and client reviews. Whether you’re presenting to stakeholders with ink on paper or scanning QR codes from printed copies in your office—this template ensures no order slips through the cracks.

Download today and turn your content chaos into a beautifully organized, printer-ready masterpiece.

⬇️ Download as Excel✏️ Edit online as Excel

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