Content Planning - Project Tracker - Dashboard View
Download and customize a free Content Planning Project Tracker Dashboard View Excel template. Perfect for business, legal, and personal use. Editable and ready to boost your productivity.
| Task Name | Category | Status | Owner | Start Date | Due Date | Priority |
|---|---|---|---|---|---|---|
| Blog Post - SEO Guide | Content | In Progress | Jane Doe | 2024-06-01 | 2024-06-15 | <High |
| Social Media Calendar - July | Social | Planned | John Smith | 2024-06-10 | 2024-07-01 | |
| Email Newsletter - Summer Promo | Completed | Alex Johnson | 2024-05-20 | |||
| Videos - Product Demo Series | Video | In Progress | Emma Wilson | |||
Content Planning Project Tracker – Dashboard View Excel Template
This comprehensive Excel template is designed specifically for teams and individuals managing Content Planning initiatives using a structured Project Tracker interface with a dynamic Dashboard View. Whether you're managing blog posts, social media campaigns, video content, or email newsletters, this template consolidates planning, tracking, and reporting into one intuitive system. The Dashboard View offers real-time visual insights into content performance metrics and workflow progress—eliminating the need to manually compile spreadsheets or switch between multiple tools.
Sheet Names
- Dashboard: Central hub with charts, KPIs, and summary visuals.
- Content Calendar: Master list of all planned and published content items.
- Content Status Log: Detailed tracking of each item’s lifecycle stage.
- Team Assignments: Roles, responsibilities, and capacity tracking per team member.
- Performance Metrics: Analytics for published content (traffic, engagement, conversions).
Table Structures & Columns
Content Calendar (Main Table)
| ID | Title | Type | Platform | Target Audience | Planned Date | Due Date | Status (Dropdown) | Prioritized (Y/N) |
|---|
Content Status Log
| Content ID | Task Description | Assigned To | Date Started | Date Completed | Hours Spent (Formula) | Notes |
|---|
Team Assignments
| Team Member | Role | Total Assigned Content | Completed This Week | Avg. Completion Time (Formula) |
|---|
Performance Metrics
| Content ID | Publish Date | Page Views | Social Shares | Click-Through Rate (CTR) |
|---|
Key Formulas Required
- Dashboard KPIs:
- Total Content Planned:
=COUNTA(Content Calendar!A:A)-1 - Publish Rate:
=COUNTIFS(Content Calendar!H:H,"Published")/COUNTA(Content Calendar!H:H) - On-Time Delivery:
=SUMPRODUCT((Content Calendar!I:I="Published")*(Content Calendar!G:G<=Content Calendar!F:F))/COUNTIFS(Content Calendar!H:H,"Published")
- Total Content Planned:
- Auto-Delay Detection:
=IF(AND(H2="In Progress", G2 - Prioritization Heatmap:
=IF(I2="Y", "High Priority","Standard")used in Conditional Formatting rules.
Conditional Formatting Rules
- Status Colors: “Not Started” = Gray; “In Progress” = Yellow; “Reviewing” = Orange; “Approved” = Light Blue; “Published” = Green; “Delayed” = Red.
- Prioritized Items: Bold red background for rows where Priority column is "Y".
- Overdue Tasks: Rows with Due Date before TODAY() and Status ≠ Published → Light red fill.
- Average Performance: Color scales applied to Page Views and CTR in Performance Metrics sheet (Green = High, Red = Low).
User Instructions
Begin by populating the Content Calendar with all planned content. Use the dropdown menu for Status and Priority fields. Update the Content Status Log daily as tasks progress—enter start/completion dates to auto-calculate hours spent. The Dashboard automatically refreshes when data is entered due to dynamic named ranges and formulas.
Note: Never delete rows in the tables; instead, mark items as “Cancelled” or “Archived” if needed. To add new content, simply insert a row within the structured table (press Tab at the bottom of any table to auto-add).
For best results, assign one team member as the "Content Coordinator" to maintain all sheets weekly. Export PDF copies of the Dashboard for stakeholder meetings.
Example Rows
Content Calendar:| 1 | Landing Page Redesign Guide | Blog | Websites, LinkedIn | B2B Marketers | 2024-05-152024-05-30 Published Y |
| 2 | TikTok Short: 3 Product Hacks | Video | TikTok, Instagram ReelsYouth Audience2024-06-01 2024-06-15 In Progress N | ||
| 3 | Email: Q3 Product Updates | Email NewsletterEmail (Mailchimp)All Subscribers2024-06-10 2024-06-15 Pending Review Y |
Recommended Charts & Dashboards
- Pie Chart (Dashboard): “Content Type Distribution” – Shows proportion of blog, video, social content planned.
- Stacked Bar Chart: “Team Workload by Status” – Visualizes how many items per team member are in each status category.
- Line Graph: “Monthly Content Publish Rate” – Tracks number of content pieces published per month over the last 6 months.
- KPI Tiles (Dashboard Top Section): Large cards displaying: Total Planned, Published This Week, On-Time Rate (%), Avg. Hours Per Piece.
- Heat Map: “Content Calendar by Month” – Color-coded grid showing volume of content per day/week using conditional formatting on a calendar layout.
This Content Planning Project Tracker with Dashboard View transforms chaotic editorial workflows into a visual, data-driven system. Teams gain clarity, managers make informed decisions, and content output becomes predictable and scalable—all within the familiar Excel environment.
⬇️ Download as Excel✏️ Edit online as ExcelCreate your own Excel template with our GoGPT AI prompt:
GoGPT