Content Planning - Project Tracker - Multi Page

Download and customize a free Content Planning Project Tracker Multi Page Excel template. Perfect for business, legal, and personal use. Editable and ready to boost your productivity.

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Page	Content Topic	Target Audience	Status	Assigned To	Due Date Publish Date Notes / Comments
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Multi Page Excel Template for Content Planning Project Tracker

This comprehensive Multi Page Excel Template for Content Planning Project Tracker is designed to streamline the creation, scheduling, and performance monitoring of content assets across teams. Whether you're managing a blog, social media calendar, video series, or email campaign pipeline, this template centralizes all content planning activities into one organized system with multiple interlinked worksheets. It transforms chaotic brainstorming sessions and disjointed spreadsheets into a dynamic project management tool that ensures alignment between editorial calendars, deadlines, resources, and analytics.

SHEET NAMES

Content Calendar – The primary timeline view of all scheduled content pieces.
Content Pipeline – Tracks content from ideation to publishing with status workflows.
Resources & Assignees – Manages team members, roles, availability, and workload.
Performance Dashboard – Aggregates analytics from published content for KPI tracking.
Budget & Costs – Monitors spending on tools, freelancers, ads, and promotions.
Templates & Guidelines – Reference materials for tone, style, SEO best practices.

TABLE STRUCTURES AND COLUMNS

Content Calendar:

Content title or headline.

< td>Type

List of primary keywords for SEO.

Marks high-impact content.

Column	Data Type	Description
Date Scheduled	Date (DD/MM/YYYY)	Target publish date.
Title	Text (255 chars)
Dropdown: Blog, Video, Social Post, Newsletter, Podcast	Type of asset.
Status	Dropdown: Idea → Assigned → Draft → Review → Approved → Published	Workflow stage.
Owner	Text / Dropdown (from Resources sheet)	Name of content creator.
Publish Platform	Dropdown: Website, LinkedIn, Instagram, YouTube, Email	Where it will be published.
Keywords/SEO Targets	Text
Prioritized?	Yes/No (Checkbox)

Content Pipeline:

Column	Data Type
ID	Auto-increment (formula)
Title	Text
Status	Dropdown (linked to Content Calendar)
Date Created Date/Time Stamp (auto-filled)
Last Updated	Date/Time (auto-updated via formula)
Deadline Date
Dependencies List of prior tasks (e.g., “SEO Research”, “Graphic Design”)
Notes Memo field for brief instructions or links.

FORMULAS REQUIRED

=TODAY() in the “Last Updated” column to auto-populate when file is opened.
=COUNTIFS(ContentCalendar!$D:$D, "Published", ContentCalendar!$C:$C, "Blog") – Counts published blog posts.
=IFERROR(VLOOKUP(A2, Resources!A:D, 4, FALSE), "Unassigned") – Pulls availability status from Resources sheet.
=DATEDIF([@DateCreated], TODAY(), "d") – Calculates days in current workflow stage.
=IF([@[Prioritized?]]="Yes", "High Priority", "") – Flags high-priority content for visibility.
=SUM(Budget!E:E) in Performance Dashboard to total monthly spend on content creation.

CONDITIONAL FORMATTING

Red background: Content past its deadline (if Status ≠ "Published" and Date Scheduled < TODAY()).
Yellow background: Content due within 3 days.
Green background: Published content with >1,000 views (linked to Performance Dashboard).
Bold text + blue border: High-priority items flagged as "Yes".
Light gray: Content in “Idea” or “Draft” stage older than 14 days.

INSTRUCTIONS FOR THE USER

Getting Started:

Enter team member names and roles on the “Resources & Assignees” sheet. Define weekly capacity (hours).
Add content ideas to the “Content Pipeline” sheet first, then drag them into the “Content Calendar.”
Update status columns daily or weekly using dropdowns.
Link published content metrics in the “Performance Dashboard” manually or via API integrations (e.g., Google Analytics).
Check the “Budget & Costs” sheet to ensure you’re not overspending on freelance work or tools.
Use the “Templates & Guidelines” sheet as a reference for tone, brand voice, and SEO checklist before publishing.

Pro Tip: Sort the Content Calendar by “Date Scheduled” weekly to visualize workload distribution. Use filters to view only "Blog" or "Instagram" content.

EXAMPLE ROWS

Content Calendar Example Row:

< td>SEO, keyword research, content strategy, 2024 trends < td>YouTube, Instagram < td>Jamal Brown< td>LinkedIn

15/04/2024	The Ultimate Guide to SEO in 2024	Blog	Published	Sarah Lin	Website
17/04/2024	New Product Launch Teaser Video	Video	Draft	Mike Torres
18/04/2024	5 Social Media Tips for Small Businesses	Social Post	Past Deadline*

RECOMMENDED CHARTS AND DASHBOARDS

Donut Chart: “Content Type Distribution” – Shows % of blog, video, social content over the month.
Line Chart: “Weekly Published Content Volume” – Tracks publishing frequency across 6 months.
Bar Chart: “Team Workload Comparison” – Compares hours assigned per team member (pulling from Resources sheet).
KPI Cards (in Performance Dashboard):
- Total Published Content This Month
- Average Engagement Rate
- Content ROI: (Total Traffic / Total Cost)
- On-Time Delivery Rate (%)

All charts update dynamically as new data is entered. Use named ranges and Table references to ensure chart ranges auto-expand.

This Multi Page Excel Template for Content Planning Project Tracker empowers teams to move from reactive content creation to strategic, data-driven editorial planning. By integrating workflow tracking, resource allocation, budget oversight, and performance analytics—all within a single workbook—it ensures no piece of content is forgotten and every asset contributes meaningfully toward business goals.

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