Marketing Plan - To-Do List - Multi Page
Download and customize a free Marketing Plan To-Do List Multi Page Excel template. Perfect for business, legal, and personal use. Editable and ready to boost your productivity.
| Task | Owner | Deadline | Status | Priority | Notes | ||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email Campaign Setup | Alex Johnson | 2024-06-15 | To Do | High | |||||||||||||||||||||||
Social Media Content CalendarJamie Lee2024-06-18In Progress| Landing Page Design Review | Morgan Taylor | 2024-06-20 | To Do | High | Newsletter Subscription Growth Strategy | Influencer Outreach List | Ryan Chen | 2024-06-17 | To Do | Medium | Google Ads Campaign Creation | Social Media Ad Creative Assets | Alex Johnson | 2024-06-16 | To Do | High |
| Email List Segmentation | Analytics Dashboard Setup | Morgan Taylor | 2024-06-21 | To Do | High | Promo Code Generation & Distribution | | ||
| Marketing Plan To-Do List — Page 1 | |||||||||||||||||||||||||||
| Task | Owner | Deadline | Status | Priority | Notes | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Landing Page A/B Testing Setup | Ryan Chen | 2024-06-23 | To Do | High | ||||||||||||||||
Facebook Pixel Integration| Email Template Localization (Spanish) | Alex Johnson | 2024-06-24 | To Do | Social Media Engagement Tracker | Campaign Budget Allocation Review | Morgan Taylor | 2024-06-17 | Completed | Contact List Cleanse & Deduplication | Email Send Schedule Finalization | Ryan Chen | 2024-06-16 | To Do | CRM Integration for Campaign Data | Social Media Polls & Interactive Content | Alex Johnson | 2024-06-21 | To Do | KPI Dashboard Review Meeting Agenda | |
| Marketing Plan To-Do List — Page 2 | ||||||||||||||||||||
Multi Page Excel Template for Marketing Plan To-Do List
This comprehensive Multi Page Excel Template for Marketing Plan To-Do List is designed to help marketing teams systematically plan, execute, and track all promotional activities across campaigns, channels, and timelines. As a To-Do List template optimized for complex marketing workflows, it organizes tasks into logical groupings across multiple sheets (hence “Multi Page”), ensuring accountability, visibility, and progress tracking in one central location.
Sheet Names and Structure
The template is composed of five core sheets:- Overview Dashboard
- Campaign Tasks
- Social Media Tasks
- Email & Automation Tasks
- Reporting & Analytics Tasks
Table Structures and Columns
All task sheets follow the same core table structure with the following columns:- Task ID (Text): Unique identifier (e.g., MT-001)
- Task Description (Text): Brief summary of activity
- Campaign Name (Text/Dropdown): Linked to active campaigns using data validation
- Department/Owner (Text/Dropdown): Assigned team member or function (Marketing, Design, Content, etc.)
- Due Date (Date): Target completion date
- Status (Dropdown: Not Started / In Progress / Pending Review / Completed)
- Priority (Dropdown: Low / Medium / High)
- Dependencies (Text): Other task IDs that must be completed first
- Notes (Text): Additional instructions or resources
- Last Updated (Date/Time - Auto-generated)
Formulas Required
Critical formulas automate progress tracking:=COUNTIF(Plan!F:F,"Completed")/COUNTA(Plan!F:F)in Overview Dashboard to calculate overall completion rate.=DATEDIF(TODAY(),E2,"d")in each task sheet to show days until due date (negative if overdue).=IF(AND(F2="Completed",D2<=TODAY()),"On Time",IF(AND(F2="Completed",D2>TODAY()),"Early","Overdue"))for on-time performance.=SUMIFS(CampaignTasks!F:F,CampaignTasks!C:C,"Product Launch")to count completed tasks per campaign.=TEXTJOIN(", ",TRUE,IF(SocialMediaTasks!E:E(array formula) to list overdue tasks dynamically.
Conditional Formatting Rules
Visual cues enhance usability:- Overdue Tasks (Red Fill): Apply if Status ≠ “Completed” and Due Date < TODAY()
- High Priority (Orange Border): Highlight rows where Priority = “High”
- Completed Tasks (Light Green Fill): Applied when Status = “Completed”
- Due in 3 Days (Yellow Highlight): Apply if Due Date is within 3 days and status ≠ Completed
- Dashboard KPIs: Color-coded bars for Completion %, On-Time Rate, and Pending Tasks using data bars.
Instructions for the User
How to Use This Template:1. Begin by defining your Marketing Plan objectives in the Overview Dashboard.
2. Populate task sheets with all planned activities under respective tabs (Campaigns, Social Media, etc.).
3. Assign owners and due dates — ensure consistency across departments.
4. Use dropdowns for Status and Priority to maintain standardization.
5. Update “Last Updated” manually or enable macros to auto-log changes.
6. Review the Dashboard daily for red-flagged overdue items.
7. Use the filtering feature in each sheet to sort by owner, campaign, or priority.
8. Save weekly copies with date stamps to track progress historically.
Example Rows
| Task ID | Task Description | Campaign Name | Owner | Due Date | Status | Priority | Dependencies | Note |
|---|---|---|---|---|---|---|---|---|
| MT-042 | Create Instagram carousel ad for Q3 launch | Product Launch 2024 | Social Media Team | 2024-08-15 | ||||
| In Progress | High | MT-041 | Design assets ready in Drive link | |||||
| MT-108 | Schedule email sequence for new subscribers | Email Nurturing Campaign 2024 | Email Marketing Team | 2024-07-31 | Completed | Medium | Leverage Mailchimp automation | |
| MT-189 | Analyze campaign ROI from paid ads | Fall Promotion 2024 | Data Analyst Team | 2024-09-15 | Not Started | High | MT-185, MT-187 | Demand data from Google Ads and Facebook Manager |
Recommended Charts and Dashboards
The Overview Dashboard includes:- Pie Chart: Task Status Distribution – Visualizes percentage of tasks completed vs pending.
- Stacked Bar Chart: Tasks by Department & Status – Shows workload distribution across teams.
- Line Graph: Progress Over Time – Tracks cumulative completed tasks weekly to forecast completion trends.
- KPI Summary Box: Total Tasks | Completed | Overdue | On-Time Rate (%) | Avg. Days to Complete
- PivotTable + Slicer: Dynamic filtering by Campaign, Owner, or Month for drill-down analysis.
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