Curriculum Vitae Marketing Manager in Nigeria Lagos – Free Word Template Download with AI

Personal Information

Name: John A. Okoro
Email: [email protected]
Phone: +234 901 234 5678
Location: Lagos, Nigeria

Professional Summary

A dynamic and results-driven Marketing Manager with over 8 years of experience in crafting and executing strategic marketing campaigns across diverse industries in Nigeria, particularly Lagos. Proven expertise in brand development, digital marketing, market research, and customer engagement. Adept at leveraging local insights to drive business growth in a competitive Nigerian market. Passionate about building strong brand identities that resonate with Lagosian consumers and beyond.

Professional Experience

Marketing Manager

ABC Technologies Limited, Lagos, Nigeria

July 2019 – Present

• Developed and executed comprehensive marketing strategies to increase brand visibility and market share in Lagos, resulting in a 30% growth in sales within the first year.
• Led a team of 15 professionals to manage digital marketing campaigns across platforms like Facebook, Instagram, and Google Ads, achieving a 45% increase in lead generation.
• Conducted market research to identify consumer trends in Lagos, informing product development and positioning strategies that boosted customer retention by 20%.
• Collaborated with cross-functional teams to launch a new mobile app tailored for Lagosian users, which reached over 500,000 downloads within six months.

Marketing Coordinator

XYZ FMCG Nigeria, Lagos, Nigeria

March 2016 – June 2019

• Spearheaded the rebranding of a flagship product line, leading to a 25% increase in market penetration in Lagos and surrounding areas.
• Managed social media campaigns that enhanced brand engagement by 35%, leveraging local influencers and community-driven content.
• Implemented cost-effective advertising strategies across print, radio, and online channels, reducing marketing costs by 18% while maintaining strong ROI.

Marketing Assistant

PQR Communications Limited, Lagos, Nigeria

January 2014 – February 2016

• Assisted in the planning and execution of large-scale events, including product launches and trade fairs in Lagos, attracting over 5,000 attendees annually.
• Created compelling content for newsletters and email campaigns that improved customer interaction by 22%.

Education

Bachelor of Science in Marketing
University of Lagos, Nigeria
Graduated: 2013

Certificate in Digital Marketing
Google Digital Garage, Nigeria
Completed: 2017

Skills

• Digital Marketing (SEO, SEM, Social Media)
• Market Research & Analysis
• Brand Strategy Development
• Cross-functional Team Leadership
• Data-Driven Decision Making
• Local Market Insights (Lagos & Nigeria)

Certifications & Professional Development

• Google Analytics Certification (2018)
• HubSpot Inbound Marketing Certification (2019)
• National Marketers Association of Nigeria (NMAN) Member (2015–Present)

Projects & Achievements

Lagos Urban Mobility Campaign
Led a campaign to promote eco-friendly transportation solutions in Lagos, partnering with local government and NGOs. The initiative increased public awareness by 40% and contributed to a 15% rise in bike-sharing usage in the city.

Women Empowerment through E-commerce
Spearheaded an online platform connecting female entrepreneurs in Lagos with global markets. The project supported over 200 women and generated $1.2 million in sales within its first year.

Languages

• English (Fluent)
• Hausa (Basic)
• Igbo (Basic)

References

Available upon request.