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Data Scientist

SmartAnalytics Solutions (Casablanca, Morocco) | Jan 2021 – Present

• Developed predictive models to optimize supply chain operations for e-commerce clients in Morocco Casablanca, reducing delivery times by 18%.
• Created data visualization dashboards using Tableau to monitor key performance indicators (KPIs) for financial institutions in the region, enhancing decision-making processes.
• Collaborated with cross-functional teams to implement machine learning algorithms that improved customer segmentation and targeted marketing strategies by 25%.
• Conducted A/B testing to evaluate user engagement on mobile applications, leading to a 12% increase in user retention rates for local startups in Casablanca.

Data Analyst

FinTech Innovations (Casablanca, Morocco) | Jul 2019 – Dec 2020

• Analyzed transactional data to identify fraud patterns, resulting in a 30% reduction in fraudulent activities for fintech platforms in Morocco Casablanca.
• Designed and deployed Python-based scripts to automate data collection and preprocessing, saving 20 hours weekly for the analytics team.
• Produced reports using Power BI that highlighted trends in customer behavior, aiding product development teams in tailoring offerings to regional preferences.
• Partnered with marketing departments to analyze campaign performance, increasing ROI by 15% for localized campaigns targeting Casablanca's urban population.

Intern – Data Science

AzurTech (Casablanca, Morocco) | Jun 2018 – Aug 2018

• Assisted in building a recommendation system for an online marketplace, boosting user engagement by 10% during the internship period.
• Conducted exploratory data analysis (EDA) on customer feedback data to identify areas for improvement in service delivery, leading to actionable insights for the operations team.
• Supported the development of a sentiment analysis tool using NLP techniques, enhancing understanding of customer sentiment in Moroccan markets.

MSc in Data Science

École Supérieure de Technologie (EST) – Casablanca, Morocco | 2018 – 2020

• Courses in machine learning, data mining, and statistical analysis.
• Thesis: "Predictive Modeling for Urban Traffic Management in Morocco Casablanca" – Achieved distinction (Grade: 18/20).

BSc in Computer Science

Université Hassan II – Casablanca, Morocco | 2015 – 2018

• Specialized in algorithms, data structures, and software development.
• Graduated with honors (Grade: 17/20).

Smart City Traffic Prediction System (Morocco Casablanca)

Technologies: Python, TensorFlow, Flask

• Built a machine learning model to predict traffic congestion in key areas of Casablanca using historical and real-time data.
• Developed a web interface for local authorities to monitor and manage traffic flow efficiently.

E-commerce Customer Segmentation

Technologies: R, K-means Clustering, Tableau

• Analyzed customer data from a local e-commerce platform to segment users based on purchasing behavior.
• Generated visualizations to guide targeted marketing strategies for different customer groups in Morocco Casablanca.

Sustainable Agriculture Analytics

Technologies: SQL, Python, Power BI

• Created a dashboard to analyze crop yield data from Moroccan agricultural regions.
• Provided insights to optimize resource allocation and reduce environmental impact in the agriculture sector.

Languages

• Arabic (Native)
• French (Fluent)
• English (Proficient)

Certifications

• Google Data Analytics Professional Certificate | 2021
• Microsoft Certified: Azure Data Scientist Associate | 2022
• Coursera – Machine Learning by Andrew Ng (Stanford) | 2019