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SOUTH LONDON PRESS 14.09.2001

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Firms battle it out over \u2018Brixton\u2019 T-shirts.

ANGRY: Robert Sturt and Noel Dempster outside Boulevard in Brixton and Sophie Elis-Bextor wearing a Peckham T-shirt.

IT MAY only be a name, but a bizarre battle is raging over the use of the word \u2018Brixton\u2019. Trendy design label Savage London -whose hip location T-shirts have been donned by Robbie Williams, Steps and Sophie Ellis-Bextor \u2013 is threatening to sue a south London shop for daring to sell their own brand of \u2018Brixton\u2019 T-shirts.

Mr Savage, who used to own a factory in Coldharbour Lane, insists he was the first to print places like Brixton and Peckham on T-shirts.
He told the South London Press: \u201cI am a London boy myself.
\u201cThey have used my idea, put their tags in the same place and are jumping on somebody else\u2019s bandwagon.\u201d
And he insists this is not a David versus Goliath battle. Mr Savage pointed out he does not have his own PR firm and the only reason high-profile celebrities wear his T-shirts is because of the central London location of his shop.
He added: \u201cI feel somebody is stepping on my toes. I will be suing.\u201d

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