Curriculum Vitae Marketing Manager in France Lyon – Free Word Template Download with AI

Personal Information

Name: Jean-Luc Moreau
Email: [email protected]
Phone: +33 4 85 72 90 15
Location: Lyon, France

Professional Summary

A dynamic and results-driven Marketing Manager with over a decade of experience in developing and executing strategic marketing initiatives tailored to the vibrant business landscape of France Lyon. Adept at leveraging digital platforms, market research, and creative campaigns to drive brand awareness, customer engagement, and revenue growth. Proven track record in managing cross-functional teams and delivering measurable outcomes in competitive markets. Passionate about fostering innovation while aligning strategies with local cultural nuances of Lyon.

Professional Experience

Marketing Manager

Vivre Lyon Marketing Agency | Lyon, France
January 2018 – Present
- Spearheaded the development of a multi-channel marketing strategy for 15+ local businesses in Lyon, resulting in a 35% increase in client retention and a 25% rise in lead generation.
- Led the launch of "Lyon Explore," an interactive digital campaign promoting the city's cultural heritage, which attracted over 100,000 visitors within six months.
- Collaborated with local influencers and tourism boards to create targeted social media content, boosting engagement by 40% on platforms like Instagram and TikTok.
- Managed a team of 8 marketing specialists, fostering a culture of innovation and data-driven decision-making aligned with Lyon’s evolving market trends.

Marketing Coordinator

Entreprise Innovante | Lyon, France
September 2014 – December 2017
- Assisted in the rebranding of a regional tech startup, increasing market share by 18% in the French Alps region.
- Analyzed consumer behavior data to refine product positioning, resulting in a 30% improvement in conversion rates.
- Organized and executed regional marketing events, including the Lyon Tech Festival, which attracted over 5,000 attendees and generated significant media coverage.

Marketing Assistant

Agence de Communication Léonard | Lyon, France
June 2011 – August 2014
- Supported the creation of branding materials for SMEs in Lyon, contributing to a 20% growth in client base.
- Conducted market research and competitor analysis to inform campaign strategies for local businesses.
- Managed social media accounts for clients, increasing follower engagement by 50% within two years.

Education

Master’s Degree in Marketing
Université Lumière Lyon 2, Lyon, France
September 2008 – June 2011
- Thesis: "Digital Marketing Strategies for Small Businesses in the Auvergne-Rhône-Alpes Region."
- Relevant coursework: Consumer Behavior, Brand Management, Digital Analytics.

Bachelor’s Degree in Business Administration
Université Jean Monnet Saint-Étienne, Saint-Étienne, France
September 2005 – June 2008

Skills

• Digital Marketing (SEO, SEM, Social Media)
• Market Research and Analysis
• Campaign Management and Execution
• Brand Strategy Development
• Team Leadership and Project Management
• Data-Driven Decision Making

Certifications

Google Analytics Certification
Google, 2020
- Demonstrates expertise in analyzing and interpreting website traffic data.

HubSpot Inbound Marketing Certification
HubSpot, 2019
- Focuses on creating customer-centric marketing strategies.

Project Management Professional (PMP)
PMI, 2018
- Validates ability to manage complex marketing projects efficiently.

Languages

• French (Native)
• English (Fluent)
• Spanish (Basic)

Professional Affiliations

Federation of Digital Marketing Professionals (FMDP), Lyon
Member since 2015
- Active participant in regional workshops and networking events.

Chamber of Commerce Lyon
Member since 2016
- Engaged in initiatives to support local business growth and innovation.

Additional Information

Volunteer Work:
- Mentored 10+ young entrepreneurs in Lyon through the "Start-Up Lyon" initiative, focusing on digital marketing strategies.
- Contributed to a local charity event, "Lyon Light Night," as a marketing advisor to promote community engagement.

Interests:
- Exploring Lyon’s cultural landmarks, attending marketing conferences in France, and staying updated on digital trends.