Resume Marketing Manager in Italy Naples – Free Word Template Download with AI

Name: Giovanni Russo

Email: [email protected]

Phone: +39 345 678 9012

Location: Naples, Italy

A seasoned Marketing Manager with over a decade of experience driving brand growth and customer engagement in the dynamic markets of Italy, particularly in Naples. Proven expertise in developing data-driven strategies, managing cross-functional teams, and executing campaigns that resonate with local audiences. Adept at leveraging digital tools and traditional methods to enhance market presence while maintaining a deep understanding of cultural nuances specific to Italy Naples. Committed to delivering measurable results through innovative approaches tailored for the Italian consumer landscape.

Marketing Manager

ABC S.p.A. – Naples, Italy

January 2018 – Present

• Led a team of 15 professionals to design and implement marketing strategies that increased brand awareness by 35% in the Naples region within two years.
• Managed a budget of €2.5 million, allocating resources efficiently across digital, print, and local events to maximize ROI for clients in the fashion and lifestyle sectors.
• Developed a localized content strategy for social media platforms, resulting in a 50% increase in engagement rates among Naples-based audiences.
• Collaborated with regional stakeholders to launch seasonal campaigns that aligned with local festivals and cultural events, boosting sales by 22% during peak periods.

Marketing Coordinator

XYZ Group – Naples, Italy

June 2014 – December 2017

• Oversaw the planning and execution of regional marketing initiatives, including influencer partnerships and community outreach programs in Naples.
• Conducted market research to identify consumer behavior trends in Southern Italy, which informed product positioning and messaging for new launches.
• Created a digital marketing framework that improved website traffic by 40% through targeted SEO and content marketing strategies tailored for Italian audiences.
• Managed cross-departmental projects to integrate CRM systems, enhancing customer retention rates by 18% in Naples-specific operations.

Junior Marketing Specialist

PQR Agency – Naples, Italy

July 2011 – May 2014

• Assisted in the development of brand identity and promotional materials for local businesses, contributing to a 25% growth in client acquisition.
• Supported the creation of email marketing campaigns that achieved a 30% open rate, exceeding industry benchmarks for Naples-based companies.
• Participated in regional trade fairs and networking events to build relationships with key stakeholders in the Italian market.

Master of Business Administration (MBA)

Università degli Studi di Napoli Federico II – Naples, Italy

Graduated: 2010

Bachelor’s Degree in Marketing and Communication

Università degli Studi di Salerno – Salerno, Italy

Graduated: 2007

• Digital Marketing (SEO, SEM, Social Media Management)
• Campaign Planning and Execution
• Market Research and Analysis
• Brand Strategy Development
• Team Leadership and Project Management

Languages: Italian (fluent), English (proficient), French (basic)

• Google Analytics Certification – 2021
• Facebook Blueprint Certification – 2019
• Project Management Professional (PMP) – 2018

Naples Culture Festival Marketing Initiative (2020)

Role: Lead Marketing Strategist

Description: Spearheaded a campaign to promote the Naples Culture Festival, targeting both local and international tourists. The initiative included social media contests, influencer collaborations, and localized advertising in Naples’ main districts.

• Generated 500K+ social media interactions and increased festival attendance by 15% compared to previous years.
• Collaborated with local artists and cultural institutions to create a unique brand identity for the event.

E-Commerce Expansion in Southern Italy (2019)

Role: Marketing Consultant

Description: Advised an e-commerce startup on entering the Naples market, focusing on digital marketing and customer acquisition strategies.

• Developed a targeted ad campaign that increased website traffic by 60% within six months.
• Identified key regional influencers to amplify brand visibility in Naples and surrounding areas.

Available upon request. Contact Giovanni Russo at [email protected] for references from previous employers in Italy Naples.