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Marketing Manager

Alpha Marketing Solutions, Italy Rome | Jan 2018 – Present

• Developed and executed integrated marketing strategies that increased brand awareness by 35% within two years, focusing on the Italian market.
• Led a team of 10 professionals to launch a successful digital campaign targeting Rome's tech-savvy youth, achieving a 20% higher engagement rate than industry averages.
• Collaborated with local influencers and media outlets in Italy Rome to create culturally resonant content, resulting in a 50% boost in social media followers.
• Implemented SEO and SEM strategies that improved organic search rankings by 40%, driving over 1 million monthly website visits.
• Conducted market research to identify consumer trends in Italy Rome, leading to the launch of two new product lines that generated €2.5M in revenue within the first year.

Senior Marketing Specialist

Beta Communications, Italy Rome | Jun 2014 – Dec 2017

• Managed end-to-end marketing campaigns for luxury brands in Italy Rome, enhancing customer retention by 30% through personalized outreach programs.
• Optimized email marketing strategies, resulting in a 25% increase in open rates and a 15% rise in conversion rates.
• Partnered with local businesses across Italy Rome to create co-branded campaigns, generating €1.2M in cross-promotional revenue.
• Conducted competitor analysis and market positioning studies to refine brand messaging, improving customer perception by 20%.

Marketing Coordinator

Gamma Events & Marketing, Italy Rome | Feb 2011 – May 2014

• Organized high-profile events in Italy Rome, including fashion shows and product launches, which attracted over 5,000 attendees annually.
• Created content calendars and social media strategies that increased engagement by 35% across platforms like Instagram and Facebook.
• Managed budget allocations for marketing initiatives, achieving a 20% reduction in costs without compromising campaign quality.

Master’s Degree in Marketing & Communication

University of Rome La Sapienza | Graduated: 2010

Thesis: "The Impact of Digital Marketing on Consumer Behavior in Italy." Research focused on the role of social media and local campaigns in driving engagement.

Bachelor’s Degree in Business Administration

Università degli Studi di Roma Tre | Graduated: 2007