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Marketing Manager

ABC Corporation, Nairobi, Kenya
January 2019 – Present

• Developed and executed comprehensive marketing strategies that increased market share by 25% in the Nairobi region within two years.
• Led a team of 10 marketing professionals to manage campaigns across digital, print, and radio channels, ensuring alignment with Kenya Nairobi's cultural and economic landscape.
• Implemented data-driven analytics tools to track campaign performance, resulting in a 40% improvement in customer engagement metrics in Nairobi.
• Collaborated with local influencers and community leaders in Nairobi to enhance brand visibility and foster trust among Kenyan consumers.
• Managed a $1.2M annual marketing budget, optimizing spending to achieve cost savings of 15% without compromising campaign effectiveness.

Senior Marketing Executive

XYZ Enterprises, Nairobi, Kenya
June 2015 – December 2018

• Directed the launch of a new product line targeting Nairobi’s urban middle class, which achieved a 30% sales growth in the first year.
• Designed and executed social media campaigns that increased brand awareness by 50% across Kenya Nairobi's key demographics.
• Partnered with local businesses in Nairobi to create co-branded promotions, boosting sales by 20% through strategic alliances.
• Conducted market research to identify trends in Nairobi’s consumer behavior, leading to the development of a customer-centric product roadmap.
• Provided mentorship to junior marketing staff, fostering a culture of innovation and accountability within the team.

Marketing Coordinator

PQR Solutions, Nairobi, Kenya
March 2012 – May 2015

• Supported the marketing team in planning and executing events in Nairobi, including trade fairs and product launches, which attracted over 5,000 attendees annually.
• Managed content creation for digital platforms, resulting in a 35% increase in website traffic from Nairobi-based users.
• Coordinated with the sales department to align marketing efforts with business objectives, contributing to a 20% rise in annual revenue.
• Created and maintained a database of over 10,000 contacts in Kenya Nairobi, enabling targeted marketing campaigns and personalized customer engagement.
• Played a key role in the successful rebranding of the company’s products to better reflect Kenyan cultural values and market demands.

Bachelor of Arts in Marketing

University of Nairobi, Nairobi, Kenya
Graduated: 2011

Professional Certification in Digital Marketing

Kenya Institute of Public Administration and Management (KIPAM), Nairobi, Kenya
Completed: 2018